FLAME WITH A NAME

"Fire! Fire! World's on fire!"
"Why are you crying fire?"
"Can't you see? Flames grow higher?"
"I've no desire to see fire."
"In darkest night the sky is light."
"It's day, not night. The sun shines bright."
"Not so. The day has gone away."
"Where has it gone? Where goes the day?"
"It sees the fire, Fears the flame."
"Shame on the flame. What's its name?"
"Eternally Yours. What they call you, sire?"
"Me? I be Dubya Dubya B. Denier."